AdBoard Booking Blogs

QR Code Billboard Campaigns: Success Stories and Tips Introduction In today's digital age, traditional advertising methods are evolving, and QR code billboard campaigns have taken center stage. Imagine walking through bustling streets in Mumbai and spotting a vibrant billboard with a QR code that promises interactive engagement. These campaigns have not only captivated audiences but have also driven remarkable sales and brand loyalty for advertisers. The Magic of QR Code Billboard Campaigns QR codes bridge the gap between offline and online marketing, offering a seamless experience for consumers. In India, this trend has gained momentum, enabling brands to engage with their audiences directly. Here are some successful examples: Coca-Cola India used QR code billboards during the festive season. Consumers scanned the code and participated in a festive game, earning discounts and free products. The campaign led to a 30% increase in product sales that quarter. Tata Motors set ...

How to Turn Your Billboard into an Interactive Experience Introduction In today’s fast-paced digital world, traditional billboard advertising must evolve to capture the attention of the audience effectively. Making your billboard interactive not only increases engagement but also transforms a static ad into an unforgettable experience. In this blog post, we'll explore the innovative ways to turn your billboard into an interactive platform that resonates with viewers. Leverage Technology to Enhance Interactivity To make your billboard interactive, consider incorporating the following technologies: QR Codes : Invite viewers to scan a QR code that leads them to your website or a special promotion. Augmented Reality (AR) : Use AR to allow viewers to engage with your billboard using their smartphones or tablets. For instance, they can view products in 3D or access exclusive content. Live Feedback : Implement features that enable viewers to vote or comment in real-time, enhancing...