Revolutionizing Outdoor Advertising: The Role of MCP Servers and AI in Billboard Booking Introduction In the dynamic landscape of outdoor advertising in India, billboard owners face the persistent challenge of connecting effectively with advertisers and agencies. Traditionally, the process of billboard booking has been cumbersome and fragmented, leading to missed opportunities for many stakeholders. The recent integration of a Media Control Platform (MCP) server by AdBoard Booking marks a significant advancement in this arena. By leveraging this technology to connect billboard owners with advertisers through AI, specifically ChatGPT, the advertising ecosystem stands to gain tremendous efficiency and reach. Understanding MCP Servers in Outdoor Advertising What is an MCP Server? A Media Control Platform (MCP) server serves as a centralized hub that allows for the seamless management and retrieval of advertising inventories—in this case, billboards. By onboarding various billboards ...
This blog features articles how you can take the best out of billboard advertising.