Gone Are the Days for Planning OOH by Using Excel and PPT In the world of outdoor advertising in India, traditional planning methods often lead to inefficiencies and missed opportunities. Many advertisers still rely on outdated tools, like Excel sheets and PowerPoint presentations, to locate billboards that fit their target audience, budget constraints, and availability. However, as the OOH landscape evolves, so too must our approach to planning and execution. This blog explores why these traditional methods are becoming obsolete and how advertisers can modernize their outdoor advertising strategies. The Real-World Advertising Challenge Imagine you're a marketing manager at a startup preparing for a product launch in Delhi. You spend countless hours searching for billboards that meet your audience profile and budget—but your search often leads to frustration. You may have missed better opportunities while stuck poring over spreadsheets. In an increasingly competitive landsca...
This blog features articles how you can take the best out of billboard advertising.