Introduction Outdoor advertising (OOH) often gets a bad rap for being complicated, inefficient, or outdated. Many marketers feel overwhelmed by the logistics, costs, and challenges involved in billboard advertising in India. However, with the right approach and understanding of the landscape, OOH can be a powerful tool for businesses to capture attention and drive sales. In this blog, we will explore why OOH should not be dismissed as difficult. We will break down its core components, discuss common planning pitfalls, and offer strategic insights to help you make informed decisions in your outdoor advertising efforts. Understanding Billboard Types When diving into OOH advertising, recognizing the types of billboards available can make a significant difference in campaign effectiveness. Here are some common billboard types found in India: Static Billboards : These are traditional display boards that showcase a single advertisement. They are cost-effective and suitable for brand a...
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